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The Bristall Method of Effective Business Communication

Originally created as the textbook of the Business Literacy workshop program, this e-book has become very popular with people who just want to brush up their writing and communicating skills.

The table of contents looks like this:

Why Bother?
Famous Hotel Signs
Section One: General Principles of Excellent Communication
Identify your Message or Key Issue 1
Identify your Audience 2
The Production Plan 3
The Document Outline 5
Set the Correct Tone 6
Use Correct Language 6
Build Structure 7
Design Principles: Text 9
Reasons Why the English Language is so hard to learn 11
Section Two: Specific Media 12
Letters 12
Memos 13
Informal Reports 13
Formal Reports 14
Proposals 14
Press Releases 15
Netiquette: The Etiquette of e-Mail 16
The Meeting Agenda 19
Meeting Minutes 20
The Press Conference 20
Twenty Eight Reasons Why English Teachers Die Young 21
Section Three: Specific Document Types 23
The Direct Request 23
The Persuasive Message 23
Delivering Good News 24
Delivering Bad News 24
Handling Predicaments 25
Conclusion 26
Document Proofing Checklist: Content 27
Document Proofing Checklist: Technical 27
Vrey initsereg !! 28
It Was a Dark and Stormy Night 29
Recommended Reading/References 33

This e-book is in PDF format and is available for purchase for $15.00 through PayPal.



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